YouTube has crossed the mark of 2 billion logged-in viewers every month, a breakthrough that’s been just out of reach for at least a year, CEO Susan Wojcicki stated on Thursday.
Google’s CEO Sundar Pichai in the month of February stated that YouTube was on the verge of reaching 2 billion monthly logged-in users, after the company announced that it have reached 1.8 billion monthly logged-in viewers a year ago.
Wojcicki also stated that viewers spend around 250 million hours watching YouTube on TV screens each day, up from 180 million hours during the middle of last year.
YouTube made the declaration on Thursday at a presentation to advertisers in New York known as Brandcast. It was the so-called Newfront, which is a four-day series of events organized by digital media companies to gather advertiser interest.
For years, YouTube has struggled with balancing the “brand safety” assumed by its advertisers versus the assumption of freedom of speech and creative license held by YouTube’s up loaders. During the same time, YouTube has faced continued scrutiny that it fails to properly curb misinformation and shocking videos or footage of a deadly New Zealand mosque shooting in March.