Google Merges Food Delivery Services into Search, Maps, and Assistants

On Thursday, Google announced that it is introducing the facility to order food delivery directly from Google Search, Maps and the Assistant. While Google itself isn’t getting into the delivery game; rather, it is collaborating with companies, such as DoorDash, Delivery.com, Postmates, ChowNow, and Slice. Assistance for Zuppler and others are “coming soon.” The ordering experience, although, is deeply meshed into Google’s tools and one would be able to pay with Google Pay.

For restaurants that are participating, one would soon notice an “Order Online” button in Search and Maps when they are on the lookout for a certain restaurant or cuisine.

While Search and Maps are likely the way most people would use this feature, Google is also developing this feature into the Google Assistant. Here, users would be able to say like “Hey Google, order food from a certain take-out restaurant (restaurant of user’s choice)”.

It would be supported on Android and iOS devices. One can even re-order their regular go-to-meal using nothing but their voice. Although it would be quite impractical to have the Assistant read out the menu, the primary command really only starts a tap-driven experience that offers users select menu items and affirm the order. To reorder, you won’t have to do that, though.

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